The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience.No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. adidas has been at the forefront of defining sports culture since they first applied stripes to leather, more than 65 years ago. In 2001, adidas introduced Originals – a lifestyle brand marked by the iconic Trefoil logo that draws inspiration from adidas’ rich archives and legacy. Combining contemporary youth culture with the kind of creativity and courage found on courts and in sporting arenas, Originals strives to forever remain innovative and authentic. Led by those that continue to shape and define creative culture, adidas Originals lights the way as the pioneering sportswear brand for the street.