ADIDAS CONSORTIUM X UNDEFEATED PUREBOOST ELEMENT UNDFTD BC0474
The days of athletic performance and style-focused sportswear occupying two distinct spaces are long over. The post-everything age of continuous flux demands fashion that can simultaneously satisfy the demands of functionality and aesthetics. The best cutting edge fashion blurs the lines between the two like never before.
When two entities like Adidas and Undefeated, absolute legends in their respective fields, work together, you can be sure that the end result is going to go above and beyond the likes of standard ‘athleisure.’ Don’t expect yet another pair of basic sweatpants with an oversized logo slapped on somewhere, or sweatpants that will only come into contact with actual sweat if thermostat is set too high in someone’s living room.
The Adidas x Undercover Autumn/Winter 2018 collection is inspired by and meant for those dedicated amateur athletes who push their physical limits in the late night and daybreak hours when most of the world is still asleep. It takes a different kind of person to willingly endure a training regimen like that. That’s why this is a different kind of collection. A greyscale palette gleaned from the concrete and asphalt of city streets provides is outfitted with Undefeated’s signature mix of combative military elements, classic athletic design, and bold, prominent branding. The modern performance technology expertise of Adidas employs features like Gore-Tex water resistance, and climate managing breathability to ensure that you’ll look good during all those hours you spend sweating.
The collection’s footwear component applies the mix of streetwear style and athletic functionality to a selection of Boost cushioning equipped running silhouettes. The UltraBoost, Pureboost and the Adizero XT Boost trail running shoe, for performance encompassing a variety of needs and environments, because like runners, streets are almost never exactly alike.